Free standard delivery
Benefit from discounts up to 60%
My gray hair started to fade after just 1 wash. No hassle, just results!
I was initially skeptical, but this really works. My natural color is coming back.
Gentle on my scalp AND it works. My hair feels very healthy.
Finally something that works without damaging my hair. I look younger again.
My daughter noticed the difference immediately. My gray strands have almost disappeared!
Perfect for both my hair and beard. No dye, no stains, just washing.
No paint, no damage – 100% ammonia-free
Restores the natural color
Full coverage in 10 minutes
Suitable for daily use
1
Pump the shampoo into your hands and let it foam
Use a small amount and rub until it starts to foam.
2
Apply evenly to the hair
Massage the shampoo well into your scalp and through your hair.
3
Let sit for 10 minutes
Give the formula time to activate and pull into the gray hairs.
4
Rinse thoroughly
Rinse out like a normal shampoo – no extra steps needed!
Turn those stubborn gray hairs back to your natural, youthful hair color in just one wash. Nova™ is designed for quick, mess-free application – right at home, no gloves, no harsh chemicals, and no salon appointment. Whether you want to tackle new gray hairs or touch up your roots, this shampoo makes them effortlessly disappear.
It is the perfect solution for anyone who wants full coverage, without the hassle of traditional hair dye or expensive salons.
Nova
Other
Easy to apply
No aggressive chemicals
Works on hair and beard
Natural appearance
Cost-efficient & no salon needed
Does Nova™ really work on gray or white hair?
Yes! Nova™ is specially developed to gradually restore the natural pigment in gray and white hair. With consistent use, most people see visible improvements within 2–3 weeks.
Is this a hair dye?
No. Nova™ is not a traditional hair dye. It uses a gentle, color-restoring formula that reacts with your natural hair proteins to bring back original shades — without harsh chemicals or ammonia.
How often should I use it?
We recommend using it 2–3 times per week. For faster results, you can safely use it daily as part of your regular hair washing routine.
Does it stain my skin, hands, or towels?
No way! Nova™ is mess-free and designed to rinse out cleanly. Unlike hair dye, it does not stain your hands, scalp, or fabrics when used correctly.
Can I use it on my beard or facial hair?
Yes! Nova™ is safe and effective for both scalp hair and facial hair such as beards and sideburns. Many of our male customers love this all-in-one use.
3,932 Reviews
Rianne N.
Verified
"I have been using this shampoo for two weeks now and my gray hairs are almost invisible. My hair feels soft and looks very natural. Really happy with it!"
Janice T.
Verified
"I have little time and prefer not to go to the hairdresser every month. This shampoo fits perfectly into my routine. I use it once or twice a week, and my roots are hardly visible anymore. That saves me a lot of time and money."
Anouk S.
Verified
"I was always skeptical about color shampoos, but Nova pleasantly surprised me! After one wash, I noticed that my gray hairs were clearly less visible. My hair feels soft and looks natural. This is exactly what I was looking for—no hassle, just effective!"
Sanne Y.
Verified
"Since I started using Nova, I no longer need to go to the hairdresser every month for my roots. This shampoo thoroughly treats my gray hair and gives a beautiful, natural color in one go. The nice thing is that it has no harsh smell or chemical traits, and my hair stays healthy and shiny."
Wendy H.
Verified
"Normally I dye my hair, but that always damages it. With this shampoo, that problem is gone. No strong smell and still visible results."
Jaimy R.
Verified
"I have dyed my hair for years, but it kept getting drier. Since I started using this shampoo, I notice that my hair feels softer and healthier again. The gray hairs gradually disappear, and the result remains very natural."
Judith T.
Verified
"After just one wash, I already saw a difference. My hair regained a warmer, natural color. I will definitely keep using this."
Britt J.
Verified
"As a busy mother, I don't have time for complicated hair routines. Nova makes it so simple! I use it once a week and my gray hairs disappear without any extra hassle. Everyone asks me what I'm doing differently, and I just tell them about this shampoo!"
Bianca K.
Verified
"I started using this shampoo because my first gray hairs were becoming increasingly visible, especially at my part. After the first few washes, I already saw a clear difference. The color looks very natural, and my hair even feels softer than before. I didn't expect a shampoo to have this effect."
Simone M.
Verified
"As a woman in my early 50s, I was looking for something that would reduce my gray hair without it looking obviously dyed. This shampoo does exactly that. The result is subtle but noticeable, and I regularly receive compliments that my hair looks fresh."
Melanie K.
Verified
"What I like most about this shampoo is that it is so simple. No gloves, no stains in the bathroom, and no strong chemical smell. I let it sit for a while and rinse it out as usual. My gray hair is much less noticeable, and my hair looks well cared for."
Daphne T.
Verified
"At first, I was honestly skeptical, but after using it a few times, I was really surprised. Especially around my hairline, the gray hairs have clearly reduced. It feels like my natural color is slowly coming back."
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